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National Association of Broadcasters

WCVB-TV Grants “Big Wishes” for Local Kids


Topic: Children’s Issues
Posted on 12/11/2017

Hearst’s ABC affiliate WCVB-TV Boston partnered with the Home for Little Wanderers to help holiday wishes come true for thousands of children and families through their “Big Wishes” gift drive, December 14-20. The Home for Little Wanderers makes a positive impact on over 7,000 lives each year through a network of services including behavioral health, therapeutic residential and special education, adoption and foster care. As a 25-year media partner of the Home for Little Wanderers, WCVB-TV held a day-long tel-event and aired a PSA to promote the “Big Wishes” gift drive.



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