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National Association of Broadcasters
Local Radio Broadcasters Forge Strong Bond with Communities

Local Radio Broadcasters Forge Strong Bond with Communities

July 15, 2021

In times of crisis, Americans turn to their local radio and television stations for the most trusted news to stay safe and informed. America’s broadcasters have been at their best during the COVID-19 pandemic, providing fact-based journalism, breaking news, vaccine education and supporting local businesses.

Here are examples of how local stations are supporting their communities during this critical time.

Local radio broadcasters are an important part of their communities, sharing a special connection with their listeners that helps them raise money, awareness and support for local artists, businesses and initiatives. Here are a few examples of how local radio stations support their communities.

WRLT Nashville Celebrates Local Musicians

Tuned In Broadcasting’s WRLT-FM Nashville, Tenn., continuously demonstrates an extraordinary commitment to celebrating and promoting local musicians on air and through special events. The station plays more unsigned local artists in daily rotation than any other commercial station in the country and features an expanded block of local specialty programming every week dedicated exclusively to playing music from local talent. This commitment was highlighted during the 10th annual “615 Day,” held June 15 and featuring an all-day lineup of local music, including some local musicians who performed live in the studio. “I never have to question whether it’s worth the effort to find great local music to play on the radio,” said Dan Buckley, WRLT’s program director. “Whether it’s an act that was born and raised here, has released 10 albums and can sell out venues, or an up-and-coming act that just had all their friends tell them they heard them on the radio, everyone making music loves to hear it on the radio.”

Audacy Sacramento Encourages DEI Initiatives

Audacy Sacramento launched “Audacy Serves” in May across its six stations – KKDO-FM, KSEG-FM, KRXQ-FM, KSFM-FM, KUDL-FM and KIFM-AM – in the Sacramento, Calif., market, to promote diversity, equity and inclusion. The program includes a weekly public affairs show, a mentoring program for students exploring media careers and an ongoing series of on-air public service announcements from like-minded organizations in the community. “We seek to use our resources to amplify the voices that support diversity, social justice, equity, human rights and anti-racism, and this program deepens our commitment to this work,” said Audacy Sacramento Senior Vice President and Market Manager Stacey Kauffman.

iHeartMedia Louisville Hosts Community Town Hall

iHeartMedia Louisville, Ky., hosted the first annual “Community Voices Town Hall” on June 10 to address issues identified by the iHeartMedia Louisville Local Advisory Board, including child abuse, racial equity and mental health. The one-hour virtual event was hosted by WHAS on-air personality Terry Meiners and Kentucky-Indiana Metro Community Engagement Manager Gabriela Espino and featured a panel of local leaders. The iHeartMedia Louisville Local Advisory Board also offered eight 501(c)(3) organizations three-month, in-kind media campaigns to support local programs that address these issues.

Cumulus Media Providence Raises Money for Pediatric Hospital

Cumulus Media’s Providence, R.I., stations held their annual Hasbro Children’s Hospital radiothon on May 13 to raise funds to support patient care, research and programs like the Healing Arts, pet therapy and Child Life. The 12-hour event broadcasted simultaneously on Cumulus Providence stations WPRO-FM, WWLI, WPRO-AM, WEAN-FM and WWKX, and Hasbro Children’s patients, families and staff took to the airwaves to share their inspiring stories of hope and healing. This year’s event raised $453,151 for the area’s only pediatric hospital and since its inception has raised more than $9.2 million.

WMMR Philadelphia Holds Blood Drive

Beasley Media Group’s WMMR Philadelphia, Pa., held the 16th annual “I Bleed for Preston and Steve” blood drive on June 18. Hosted by morning show team Preston Elliot and Steve Morrison and American Red Cross, this year’s event collected 778 units of blood and 98 donors gave blood for the first time.

WSCR Chicago Supports Food Mart Project

Audacy’s WSCR-AM Chicago, Ill., held a 24-hour “What About Chicago?” radiothon starting June 23 to raise awareness and money for Athletes for Justice’s Austin Harvest food mart project. Austin Harvest was originally a pop-up food mart that was a converted liquor store, addressing a food desert in Chicago and staffed as an after-school program three days a week by local kids. The radiothon raised $650,000 to help build a permanent facility open to the community every day and employ more kids from the neighborhood.

WIRK West Palm Beach Raises Money for Wounded Veterans

Hubbard Broadcasting’s WIRK Indiantown, Fla., morning show team Tim Leary and Chelsea Taylor initiated a campaign to raise $5,000 in five days for the Wounded Veterans Relief Fund (WVRF). When WVRF Executive Director Mike Durkee called the show to invite Leary to join Purple Heart recipients on their annual July Fourth Dive for Freedom in open waters with sharks, Leary challenged their listeners to reach their monetary goal in order to agree to join the dive. By the morning of July 4, the total raised was just under $7,000 and Leary joined the dive as promised.

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

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