We Are Broadcasters
National Association of Broadcasters
America 250 Broadcaster Toolkit

Our American Story, Local Edition: A Guide for TV and Radio Stations

From moments that challenge us to times of joy, America's local TV and radio broadcasters record history and bring trusted information to audiences, connecting communities across generations.

The National Association of Broadcasters invites stations nationwide to help commemorate America's 250th anniversary by celebrating our shared history in every local community. This guide offers ideas, messaging and resources to help stations participate in a way that is rooted in community service and civic engagement.

  • TV and Radio We Are Broadcasters Spots

    Stations are encouraged to air these We Are Broadcasters spots that celebrate local stations' role in amplifying communities' stories.

    Download Spots »
  • Key Messages

    These messages can help guide coverage, storytelling and community engagement throughout the America 250 celebration.

    Use these messages to:

    • Frame storytelling around local people, places and moments that reflect shared history
    • Guide social media posts and website content tied to the anniversary
    • Inform conversations with community leaders, educators and policymakers
    • Highlight service and volunteerism initiatives in meaningful, local ways
    • Reinforce trust and access by emphasizing broadcasting's role in providing free, reliable information

    A trusted voice for shared history
    Broadcast journalists help communities separate memory from myth by putting events, places and people in context and providing a trusted source for information.

    A legacy of service and volunteerism
    Broadcasters give back to their communities in important and unique ways and encourage their audiences to partner in service.

    Access for everyone
    Just as our democracy is for all, over the air broadcasting is free, resilient and available to all audiences regardless of geographic or socioeconomic status.

  • Suggested Station Activities

    Stations are encouraged to consider the following ideas as inspiration for celebrating America 250 in ways that are meaningful to your local community.

    Cover Your Community's Events
    Highlight local events tied to America's 250th anniversary, including parades, exhibits, reenactments, lectures, volunteer activities and school programs. Emphasize how national history is reflected through local people and places.

    Invite Your Audience to Tell Their Stories
    Encourage viewers and listeners to share stories of people whose lives reflect the American experience, such as teachers, veterans, first responders, small business owners, community leaders and everyday neighbors. Stations may feature these stories on air, online or through social platforms.

    Preserve Local History
    Create a digital or on-air “story archive” featuring audio, video, transcripts and photos of important moments in your community's history. Use station archives or new interviews to highlight how your station has documented local life over the decades.

    Spotlight Broadcasters' Role Through the Years
    Share examples of how your station has served the community through breaking news coverage, emergency response, civic engagement and cultural milestones. Emphasize continuity, trust and service across generations.

    Educate Your Audience on the First Amendment
    Name the five freedoms protected by the First Amendment. Explain how a free press serves the public interest and promotes a healthy democracy. Provide examples of government accountability and positive community impact from your station’s investigative work.

    Engage Policymakers and Community Leaders
    Invite local, state and federal policymakers to participate in conversations about what America's 250th anniversary means to them and their communities. These discussions can take place during news segments, community affairs programs or special features.

    Stations are also encouraged to share messages recorded by members of Congress with their hometown audiences.

    Partner With Schools
    Offer station staff as guest speakers to schools to discuss the role of broadcasters in covering history, supporting democracy and connecting communities. Highlight student reporting projects or classroom initiatives focused on the 250th anniversary.

    Highlight Service and Volunteerism
    Showcase your station's volunteer efforts and encourage audience participation. Ideas include:

    • A “250 Hours of Service” challenge
    • A recurring “Where to Volunteer This Weekend” segment
    • Coverage of your station's annual day of service

    Share your station's activities with us here.

  • Digital and Social Engagement

    Stations are encouraged to post these social media assets on your stations' digital platforms.

    Copy for social tiles:

    Reporting the facts. Telling America's stories.
    We Are Broadcasters

    View Stories

    We are America's storytellers. We are broadcasters.

    Preserving the past. Informing the present. Where communities turn for truth. We are broadcasters.

    Bringing truth to light. We are broadcasters.

    Celebrating 250 Years. Our American story, local edition. We Are Broadcasters.

    Social Posts

    As America marks 250 years, we're reflecting on the moments that shaped our community. [Station Name] has been honored to record history as it happens and share the stories that connect us. #WeAreBroadcasters #America250

    [Station Name] is proud to celebrate America's 250th anniversary. For generations, we've been here when it matters most, telling our community's stories and bringing trusted information to our audience. #WeAreBroadcasters #America250

    [Station Name] has been here for our community, reporting the facts, sharing local voices and keeping you connected. As America celebrates its 250 year, we're looking to the future of always being here for our listeners/viewers. #WeAreBroadcasters #America250

    As we celebrate America's Semiquincentennial, [Station Name] remains committed to serving our community today, tomorrow and for generations to come. This is our American story. #WeAreBroadcasters #America250

    America's story is told one community at a time. At [Station Name], we're proud to help tell that story locally, truthfully and with our viewers/listeners at the heart of everything we do. #WeAreBroadcasters #America250

    For 250 years, the free press protected by the First Amendment has brought the truth to light. [Station name] is proud to carry on this important tradition. #WeAreBroadcasters #America250


    Share your station's social media activities with us here.

  • High-Res Logo Lockup

    To help stations mark America's 250th anniversary, NAB is providing a commemorative logo for use across on-air, digital and promotional platforms.

    Download Hi-Res Lockup »

Need Help?

If your station requires assets or materials in specific sizes not already provided in this toolkit, please email wearebroadcasters@nab.org.



Tell Us Your Story

Submit your station's America 250 coverage and join us in celebrating America's Semiquincentennial.


Submit Your Story »