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National Association of Broadcasters

KMGH-TV Airs "Save a Life" Campaign

Topic: Safety Initiatives | VIDEO

To highlight the importance of emergency preparedness to viewers, KMGH-TV in Denver, Colo., partnered with the Mile High Chapter of the American Red Cross to broadcast its "Save a Life" campaign during National Preparedness Month in September. The station built an entire month of news stories to get Coloradans ready in case of an emergency and opened the Call 7 phone lines during newscasts to allow viewers to ask questions of Red Cross professionals. One segment that was a staff and viewer favorite covered pet emergency preparedness. Parker, the 7News Canine Correspondent, went to a Red Cross first aid class for pets, where animal owners were taught pet CPR, the Heimlich Maneuver and what to do in case of a snake bite. In addition to segments on various preparedness topics, 30-second public service announcements on how to put an emergency preparedness kit together ran regularly. Viewers were directed to the Red Cross for more information during news coverage and to the station’s Web site, which supported the campaign with story recaps and even a blog from Parker about the first aid class for pets. The campaign also was translated and launched on KMGH’s affiliate Spanish-language station.

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