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National Association of Broadcasters

WMRD-AM and WLIS-AM Airs "Best of the Valley/Shore"

Topic: Community-Focused Initiatives

In three half-hour live segments each week, WMRD-AM and WLIS-AM in Middletown, Conn., give airtime to the people and organizations that make the River Valley and Connecticut shoreline a great place to live. "Best of the Valley/Shore," hosted by WLIS/WMRD owner Don DeCesare has raised awareness about hundreds of local events and causes during its 12-year run. With two to three guests spotlighted on each show, listeners have learned about benefit concerts and local chili festivals; they have heard the work of authors, performers, and high school bands and choirs. As local cancer survivor and author Marci Alborghetti said of the show and its host, "Without great people like you, I would never have gotten off the ground. You canít imagine how much your support and kindness meant to the launch of my book."

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