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National Association of Broadcasters

WSTW-FM Launches "SmartDrive"

Topic: Safety Initiatives

In response to several teens losing their lives in traffic accidents, WSTW-FM in Wilmington, Del., launched "SmartDrive," a student driver education reinforcement program, which is now in the majority of Delaware high schools. In addition to airing public service announcements (PSAs) featuring local students and safe driving tips each week, WSTW’s on-air personalities kick off the program at school assemblies. A multitude of prizes, from $4,000 post-secondary scholarships to having your name mixed into a song and played on the air during prom season, help engage students. The program has its own Web site, www.smartdrivede.org, where students and their parents complete monthly safe driving activities. Approximately 2,000 students participated in 2007. The mission of the program is "for a significant number of young drivers to make the right decisions every time they are behind the wheel so they will never put themselves, their passengers or their vehicles in harm’s way." Pete Booker, general manger of WSTW and founder of "Smart Drive," received the Governor’s Highway Safety Association Peter K. O’Roarke Special Achievement Award in recognition of his achievement in highway safety.

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