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National Association of Broadcasters

Local Broadcasters Host Citizenship Campaign

Topic: Community-Focused Initiatives | VIDEO

A year-long, comprehensive campaign launched by WLTV-TV in Miami, Fla., together with radio stations WAMR-FM, WRTO-FM, WAQI-AM and WQBA-AM, was pivotal in getting citizenship information to the 600,000 permanent legal residents in the area. The "Ya es Hora °Ciudadnia!" (Itís Time Citizenship Campaign) promoted nationalization through public service announcements, special editions of public affairs programming, call-in phone banks that allowed residents to ask questions and extensive information on the stationsí Web sites. The stations also promoted citizenship centers and hosted citizenship application events throughout South Florida. In addition, the radio stations broadcast a series of interviews with legal experts and top immigration lawyers, which allowed listeners to call-in questions. The campaign was timed to encourage legal residents to apply for citizenship before a planned 69 percent naturalization fee hike was implemented by the U.S. Citizenship and Immigration Services. "It is critical that permanent legal residents in South Florida have all the relevant facts to make timely citizenship decisions," said Enrique Teutelo, an anchor for WLTV who regularly covers the real-life stories of immigrants.

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