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From management to part-time employees, all staff members of stations KCCN-FM, KINE-FM, KKNE-AM, KRTR-AM/FM and KPHW-FM in Honolulu, Hawaii, contributed to the stations’ support of the "Great Aloha Run," which generates funds for charities throughout the islands. The stations encouraged listeners to join their team during early registration by offering free station t-shirts to anyone who signed up. In addition to running promotional announcements and providing music at the three-day race exposition, the stations fanned out on the course on race day and provided music to keep the runners going at multiple spots. KRTR provided a live broadcast from the finish line. Since the race’s inception, more than $7.8 million has been raised to support community organizations.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.