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National Association of Broadcasters

KHON-TVís "The Elderhood Project" Provides Information for Seniors and Their Families

Topic: Community-Focused Initiatives

After Florida, the Hawaii islands have the second oldest population in the United States, which is why KHON-TV in Honolulu, Hawaii began "The Elderhood Project." Now in its second year, the project provides informational resources for the aging population and their families. Segments air every Thursday during both the morning and 5 p.m. news and have covered a variety of topics, including long-term care, elder abuse, identity theft, nursing home qualifications, wills and trusts, and finances. To gain insight on what information seniors need most, the KHON news team meets regularly with an advisory panel, which includes the Counsel on Aging, the University of Hawaii and The Hawaii Caregivers Coalition. Every November, during National Caregiver Month, the station launches its Family Caregiving Awards Program to recognize those who are taking care of the elderly. A winner is chosen from each county in KHONís viewing area and is featured in a news segment. "KHON is a leader in our community for being the first television station to dedicate news segments and public service announcements about issues facing seniors. We are truly grateful to The Elderhood Project for raising awareness, helping families to plan for their long-term care needs and for inspiring people to advocate for themselves," said Wes Lum, assistant specialist for the University of Hawaii Center on Aging.

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