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National Association of Broadcasters

WNCN-TV Fights Against Identity Theft

Topic: Safety Initiatives

Tens of thousands of pounds of paper have gone into the shredder with the help of WNCN-TV in Raleigh, N.C. To protect its viewers from becoming victims of identity theft, a crime approximately 300,000 North Carolinians are affected by each year, the station became media sponsor and organizer of a community-wide "Shred It" event two years ago. Due to a growing need, "Shred It" has been expanded and now occurs twice each year. At the spring event, 1,500 community members brought more than 55,000 pounds of personal documents to be shredded to three event locations. For a month prior, public service announcements reminded viewers of the opportunity. To arm viewers with additional information on protecting themselves from what has become the fastest growing crime in the country, the station also ran a week-long series of segments about identity theft during newscasts. The station has a page on its Web site that features resources and tips on how to keep personal information safe.

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