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National Association of Broadcasters

KNXR-FM Raised $80,000 for the Rochester Orchestra

Topic: Community-Focused Initiatives

Each spring, KNXR-FM in Rochester, Minn., helps keeps the sounds of music going strong in the community with "The KNXR Rochester Orchestra Radiothon." Now in its 13th year, the two-day event provides an important source of funding for the independent orchestra, which only receives one-fourth of its budget from ticket sales. On-air talent from KNXR and various local radio stations participate in the event, which includes highlights from past concerts, interviews and an online auction. The 2008 fundraiser resulted in more than $80,000, bringing the running total since 1996 to nearly $800,000. Although not a classical music station, KNXR has recorded the symphony’s concerts and broadcast them to listeners since the 1970s. "I can’t state enough that we wouldn’t be here if it wasn’t for the generosity of KNXR," said Rochester Symphony Orchestra and Chorale Executive Director Tony Sertich. "The radiothon saved us from going under 13 years ago. Words fail to describe our thanks."

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