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For nearly a decade, KKAR-AM in Omaha, Neb., and the Nebraska Broadcasters Association have connected the people and their governor through the airwaves. The "Monthly Governorís Call-In Show," a live broadcast from the KKAR studio that is fed onto a network of 35 stations, allows Nebraskans to directly ask their top state official questions. The station aggressively promotes the one-hour show and the opportunity it brings. "The show gives the community access to their governor and the governor access to the community," said KKARís Program Director Neil Nelkin. Discussions have ranged from Social Security to agricultural issues to immigration. Using a parallel format, KKAR also produces a quarterly "Senatorís Call-In Show," which has been broadcast for the past three years.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.