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National Association of Broadcasters

KOLO-TV Participates in Artown

Topic: Community-Focused Initiatives | VIDEO

From the beginning, KOLO-TV in Reno, Nev., has been part of Artown, a month-long community event acclaimed as one of the most comprehensive art festivals in the country by the National Endowment of the Arts. During its 13 years, the festival has grown from a local event targeted at reviving the downtown area to a month-long celebration offering 350 different performances, the majority of which are free to the public. Dance, music, art and theater are all part of the mix. In addition public service announcements that air the entire month of July, KOLO keeps Artown top of mind with extensive coverage. The festival has a presence in almost every newscast throughout the month. At least once a week the station broadcasts live from a festival event and Artown participants often come in the studio as a guest on the stationís morning show. "KOLO has marketed and publicized the festival in a way we never could have done alone," said Beth McMillan, executive director of Artown. "I canít say enough about them."

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