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National Association of Broadcasters

KPEK-FM Promotes Community Events

Topic: Community-Focused Initiatives

As the exclusive radio sponsor, KPEK-FM in Albuquerque, N.M., helped get word to thousands of families about the LodeStar Astronomy Center’s "Starry Nights" program in 2007. Each Saturday, for eight weeks, families enjoyed an evening under the constellations regardless of how many clouds were in the winter nighttime sky. After the planetarium show, kids and parents had the opportunity to look through the large telescopes in the center’s observatory. Previously a division of the University of New Mexico and now a part of the New Mexico Museum of Natural History Foundation, the astronomy center needs the help of local media to make the community aware of its services. Prior to and throughout the "Starry Nights" program, the station aired recorded announcements, live liners and gave away tickets during broadcasts to get the community excited. Eight email blasts went out to the KPEK’s listener database of 5,600, which helped bring more than 3,000 people to the center to learn about the stars. The station supported the "Starry Nights" program again in 2008. "Thanks to KPEK’s continued promotional support in 2008, the New Mexico Museum of Natural History Foundation’s refreshed program quickly became the most successful ‘Starry Nights’ series since the event began eight years ago," said Shauna Shannon, marketing manager of the New Mexico Museum of Natural History Foundation.

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