We Are Broadcasters
National Association of Broadcasters

WWBT-TVm Focuses on Local News

Topic: Community-Focused Initiatives AUDIO | VIDEO

"On Your Side," the twice-weekly segment during the 6 p.m. newscast from WWBT-TV in Richmond, Va., takes real action on issues that affect area residents. Topics range from bringing resolution to landlord disputes to recruiting volunteers for the National Folk Festival (which the station also sponsored) to helping convert a home to accommodate a wheelchair. Viewer Keith Frank, who had not slept well in more than a year due to medical reasons and an inadequate mattress, was delivered a new bed. "Words canít come out for the way I feel or for my appreciation for what you all do," said Frank of "On Your Side." In addition to the broadcast segment, the "Call 12" phone bank, staffed by community volunteers, answers questions about designated topics and takes note of people in need every weekday. The value this programming brings to its viewers has earned the station the Douglas Southall Freeman Award for Public Service multiple times.

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