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National Association of Broadcasters

KRKO-AM Assists Area Nonprofits

Topic: Community-Focused Initiatives

With the intention of building a stronger community, KRKO-AM in Everett, Wash., has developed the Northsound Fund to assist local nonprofit groups in a meaningful way. The annual grant provides $100,000 in airtime, divided equally among 10 local non-profit organizations. The airtime is focused "on the organization itself: What they do, why they do it and how they are involved in the community," said General Manager Andy Skotdal. "Itís not about a fundraising plea. Fundraising gets tuned out by the listeners after a while. Our goal is to focus on the great work of these organizations." In addition to the Northsound Fund, free airtime is given to charities to publicize specific events. At the end of 10 years, the Northsound Fund will have dedicated $1 million in airtime to area non-profit groups.

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