Topic: Disaster Relief and Recovery
With frequent earthquakes occurring in the Puget Sound area, KKMO-AM in Tacoma, Wash., a Spanish-language station, wanted to make sure people were prepared. The station partnered with the Red Cross to compile and distribute more than 300 earthquake survival kits to people in the Hispanic community. The Red Cross had some of the kit elements available, and the station worked with its contacts to secure the donation of the additional items needed. The kit included necessities for a family of four to get through several days in the event of a natural disaster. During the two-month campaign, the station aired broadcasts from several remotes related to the distribution of kits, as well as public service announcements and discussion segments about earthquake awareness and preparedness.
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