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National Association of Broadcasters

WVVA-TV Assists with Retiring of American Flags

Topic: Community-Focused Initiatives

The U.S. flag code calls for flags that have become faded or torn to be destroyed in a dignified way, which is why WVVA-TV in Bluefield, W.Va., partners with the Marine Corps League to retire flags in Bramwell each Memorial Day. Viewers were asked to bring Old Glories to the station to be disposed of honorably. Following a parade in remembrance of fallen troops, the collected flags become part of a flag retirement ceremony involving the Boy Scouts and members of the Marine Corps League. In another patriotic effort, the station invited viewers to share their personal thoughts on the Stars and Stripes with a "What the Flag Means to Me" essay contest. A nightly winner was chosen from Memorial Day through Fourth of July, and each was given a flag that had flown over the state capitol.

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