Topic: Youth-Focused Initiatives
All hands at KGWY-FM in Gillette, Wyo., and two of its sister stations are on deck when it comes time for the yearly radiothon to benefit St. Jude Children’s Research Hospital. From answering the phone bank to making appeals to listeners on the air, the event takes a station-wide effort. During the 2008 radiothon, staff put 500 man hours into the event. Their hard work paid off; Wyomingites gave more than $112,000 to provide treatment for children suffering from cancer and other life-threatening illnesses. Two months worth of planning went into working out the details surrounding the radiothon, including getting other organizations and businesses involved in the cause. Part of this outreach led to a “Penny Challenge,” where collection jars were placed in the public schools, allowing children an opportunity to donate the contents of their piggy banks to help other children. “We went into this project with the idea if we raised $5,000 it would be a success,” said General Manager Don Clonch. “This is an event that has grown, and we get tremendous local support.”
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