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National Association of Broadcasters

WPBF-TV Airs Lifeline Hurricane Information

Topic: Safety Initiatives

Situated in the path of Atlantic hurricanes and located in the state hit by the most tornadoes each year, WPBF-TV in Palm Beach Gardens, Fla., has a commitment to preparing and protecting the people in its community when severe weather threatens. The station produces an annual hurricane special and devotes a special series to protecting families, pets and property in the face of a storm during newscasts. A "Hurricane Homepage," which includes an interactive radar map to track weather activity and a Hurricane and Storm Survival Guide, makes up a comprehensive section of the station Web site. Viewers are invited to meet the WPBF Weather First meteorologists in person to discuss the latest in hurricane protection and awareness at three major hurricane expos each year. In addition, the Weather First team goes into the classroom and in front of groups to talk about severe weather and how to stay safe throughout the year.

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