Topic: Education
Surveys show the majority of Americans haven’t pick up a book lately, but that is not the case in the viewing area of WCSC-TV in Charleston, S.C., where the station recently partnered with the local library for its first-ever "Big Read." The campaign, which was centered around a community-wide reading of Zora Neale Hurston’s 1937 book "Their Eyes Were Watching God," promoted literacy and celebrated bringing people together through literature. The novel was a perfect pick for the residents of the lowcountry, who have a rich Gullah heritage and a desire to preserve Gullah traditions. In total, more than 58,000 people attended 60 Big Read events at 30 locations across the county, including local colleges, bookstores, rural community centers and outdoor venues. More than 100 public service announcements featuring WCSC anchor Ann McGill aired in support of the project. News coverage was heavy and included more than two dozen community segments, on-set interviews and live broadcasts from events, some of which were hosted by station talent. McGill conducted the program "Zora’s Insight of the Rural South," where she talked about how growing up in rural South Carolina gave her insight into the characters in the book, and anchor Raphael James emceed a final event, "Their Eyes Were Watching God: Expressions of Praise in the Southern Folk Tradition."
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