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National Association of Broadcasters

WMAQ-TV Sponsors "First Look for Charity"

Topic: Community-Focused Initiatives

Thousands gather to support charities from the Windy City while getting an exclusive preview of the vehicles at the annual Auto Show at "First Look for Charity," a black-tie event sponsored by WMAQ-TV in Chicago, Ill. Now in its tenth year, the sold out gala represents one of the largest single-event fundraisers in the city. In 2008, nearly $2.5 million was generated during the evening, which was co-hosted by WMAQs Allison Rosati. Funds go to support 18 local charities, including Catholic Charities of the Archdiocese of Chicago, Autism Speaks, the Multiple Sclerosis Society and the Boys and Girls Clubs of Chicago. In addition to the production of public service announcements to raise viewer awareness, WMAQ runs ample news coverage, including live cut-ins from the gala and news profiles of the beneficiaries and their good work.

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