Topic: Youth-Focused Initiatives
Every holiday season, Boogie and Mimi, two marquee personalities from KDHT-FM in Austin, Texas, can be found at various locations throughout the city encouraging listeners to help stuff a 26-foot truck completely full with Christmas toys for the less fortunate. This 50-hour live broadcast is the single largest toy drive event for the U.S. Marine Corps Toys for Tots campaign benefiting Central Texas. Hundreds of live and recorded promotions support the “Stuff-A-Truck” event, which is now entering its third year. During each of Boogie and Mimi’s day-long live broadcasts from toy drop-off locations, listeners get to hear the personal stories of people who provide their families with Christmas gifts from Toys for Tots during financially uncertain times. The station also interviews Marines who carry out the program and community members who stop by to give. Each year, listeners fill the truck with more than 2,000 toys, making it possible for many children in the area to have a very special holiday.
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