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National Association of Broadcasters

WWL-TV Donates $225,000 in Airtime

Topic: Community-Focused Initiatives | VIDEO

For the 20th year, WWL-TV in New Orleans, La., continued its commitment to the New Orleans City Park Celebration in the Oaks. Backed by airtime worth $225,000, the annual fundraiser had a record year, attracting 70,000 visitors and bringing in $300,000 to help revitalize the landmark, which was damaged in Hurricane Katrina. The station ran promotional announcements for the event and created public service announcements (PSAs) to encourage viewer donations. In a related effort focused on rebuilding the great city of New Orleans, the station aired a four-hour remembrance of the storm. In tandem with the Hurricane Katrina Special, WWL created a series of PSAs that focus on the still present effects of the storm, including spots that raised money to repair community areas and announcements aimed at fighting homelessness and hunger.

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