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National Association of Broadcasters

KGO-AM Spreads Holiday Cheer

Topic: Community-Focused Initiatives

Spreading holiday cheer, KGO-AM in San Francisco, Calif., asked listeners to participate in its “Believe” campaign by sending in letters and emails to the “KGO Radio Santa” about themselves or someone they knew who was struggling to buy something they needed and couldn’t afford. Throughout the month of December, the station’s KGO Radio Santa responded to these letters by giving gifts of up to $1,000, which included keeping the power on for a single mom and her five children by paying their electric bill, helping a mother to visit her son in the military before he was deployed and providing a woman with a co-payment for her cancer treatment. "These folks would have gone without this season because the resources are just not there for them," said KGO Programming Director and Santa Jack Swanson. "KGO Radio feels unbelievably fortunate to be able to give back in this way."

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