Topic: Youth-Focused Initiatives
On a chilly fall day, Chief Meteorologist Steve Udelson from WSOC-TV in Charlotte, N.C., kicked off his annual campaign to keep kids warm with winter coats. Viewers rallied around the cause, donating more than 7,000 coats to the station’s fifth annual "Steve’s Coats for Kids” event. A true community effort, fire stations participated as drop-off locations, and schoolchildren came by the busload to bring donations to the station. News stories and public service announcements kept the community informed of how to participate and about what sizes of coats were needed most. Coats were distributed by the Crisis Assistance Ministry, where they were given out freely to anyone in need. With a struggling economy, many people who donated to the campaign in previous years were on the receiving end this year. “It’s heartwarming knowing you are making a real difference,” said Udelson. “There are some people that are out there trying to decide whether to pay a utility bill or buy a coat for their child. They can do both now.”
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