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National Association of Broadcasters

WYFF-TV Informs on the Economy

Topic: Community-Focused Initiatives

There is no more relevant issue than today’s economy, which is why WYFF-TV in Greenville, S.C., launched its ongoing series, “Project Economy.” The effort is part of a multifaceted campaign organized by WYFF’s parent station group, Hearst-Argyle Television. In addition to national economic news, daily airtime is being dedicated to money-saving tips, feature stories about unemployed locals seeking work, job trends in the area, and area businesses and their struggles during the recession. The Web site component of the project includes guest bloggers, savings calculators and an interactive online community where members can share advice. To help people find work, WYFF partnered with local radio stations WJMZ-FM and WHZT-FM for a job fair, where participants were able to apply for hundreds of openings and receive help with résumé writing. "WYFF has a long history of helping our community through tough times and this year will be no different,” said Justin Antoniotti, WYFF news director. “‘Project Economy’ is our pledge to help viewers through this economic downturn.”

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