Topic: Youth-Focused Initiatives
Every year, KALC-FM in Denver, Colo., suspends regular programming for three days to broadcast live from The Children’s Hospital to raise funds for the Children’s Miracle Network. This year, the effort raised more than $1.4 million, bringing the cumulative total for the eight years the station has participated to more than $8.2 million. In a related effort, on-air personalities Slacker and Steve organized “Hugs for the Hospital,” an additional fundraiser for The Children’s Hospital. During the month-long campaign, the duo went out into the community and invited listeners to donate money in exchange for a squeeze. In a single day alone, Slaver and Steve hugged more than 1,148 listeners. All that embracing brought in more than $30,000. “Slacker & Steve and everyone at KALC are such phenomenal supporters of The Children’s Hospital,” said Jennifer Lackey, director of The Children’s Hospital Foundation. “This event has once again proven their dedication to the community and its children.”
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