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National Association of Broadcasters

WMDT-TV Keeps Salisbury, Md., Residents Warm this Winter

Topic: Community-Focused Initiatives

Brechnerís WMDT-TV Keeps Salisbury, Md., Residents Warm this Winter
Brechner-owned WMDT-TV Salisbury, Md., collected more than 750 winter coats during the stationsí "Keeping Delmarva Warm" coat drive between Thanksgiving and New Yearís Day. The stationís Account Executive Teri Monahan explained, "We used the power of our television medium and our website to spread the word of the coat drive. WMDT-TV ran a 30-second promo using our on-air morning news talent asking viewers to take their gently used coats to the local business drop-off sites. The response [was] heart-warming!"

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