Topic: Animal Protection
For many years, LIN Media’s WTNH-TV New Haven/Hartford, Conn., has
featured a weekly segment focused on a pet in need of adoption.
The segments have resulted in a 100 percent adoption rate for featured
pets on News Channel 8. Marketing Producer Sandy Potter expects
WTNH-TV’s partnership with the Robin I Kroogman Animal Shelter to
continue to be a winning campaign.
Read more stories on Animal Protection »
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