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Topic: Disaster Relief and Recovery
Last week, as severe storms and tornadoes moved across the Cincinnati/Northern Kentucky DMA, the area’s four local broadcast television stations were live on air, commercial free, until nearly 3 a.m. providing weather updates and information to keep their viewers safe. According to Nielsen, between 1 and 2:30 a.m. the four local stations had a combined household ratings of more than 30. To put that in context, more people were awake from 1 to 2:30 a.m. watching weather coverage provided by local broadcasters than would be watching a Sunday afternoon Bengals game. Scripps Television-owned WCPO-TV, Cincinnati’s ABC affiliate, had a household rating of more than 10 between 1 and 2:30 a.m., the second highest rated programming of the day only behind "Dancing With The Stars."
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.