Topic: Youth-Focused Initiatives
Allbritton’s WSET-TV Lynchburg, Va., continued the station’s "Here to Help Kids" campaign to raise money for an 11-bed Pediatric Center at Lynchburg General Hospital. WSET-TV recently hosted a fundraiser at the ESPNU "Bracket-Buster" basketball game between the Liberty Flames and the Iona Gaels, both members of the Metro Atlantic Athletic Conference, at Liberty University. Five dollars from each ticket sold went to the WSET-TV’s "Here to Help Kids" project. The basketball game netted $3,375 in proceeds for the campaign.
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