Topic: Drug Prevention
McKinnon Broadcasting-owned KUSI-TV San Diego, Calif., recently launched an outreach initiative to address drug abuse and the addictive prescription medication, Oxycontin. In 2007, 5.2 million kids reported using prescription drugs, while most of their parents were unaware. To combat this growing number, KUSI-TV developed a series of reports and a two-hour news special that explored the ways Oxycontin hurts individuals, families and communities. Station anchors, Allen Denton and Sandra Maas, hosted the eye-opening documentary which included numerous personal testimonials, a live help line for viewers and information for parents and teens to obtain help in fighting addiction.
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