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Six Colorado Cumulus stations - KATC-FM, KCSF-AM, KKFM-FM, KKMG-FM, KKPK-FM and KVOR-AM – collected donations from hundreds of listeners during “Operation Warm-up”. The five hour live broadcast solicited thousands of items including coats, hats, gloves, mittens, and boots.
The winter garments and cash donations will support a Department of Human Services distribution event in December. Cumulus Broadcasting Community Officer Gina Kavali said, “More than 10% of our community is on some sort of living assistance provided by the DHS, it just made sense to act and take care of our neighbors right here, right now. We were honored and humbled when we saw the outpouring of generosity from our listeners throughout Southern Colorado.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.