We Are Broadcasters
National Association of Broadcasters

WCAX Hosts Burlington Mitten Tree


Topic: Community-Focused Initiatives

Mount Mansfield TVís WCAX-TVís drive, called "The Mitten Tree," joined with UPS Stores to collect hats, mittens and scarves from viewers and distribute them to organizations throughout the Burlington, Vt. area. Last year, the station distributed over 6,000 pairs of mittens and hats. Due to floods from Tropical Storm Irene, need was greater this year. WCAX-TV received over 200 hats and mittens in the kick-off week.



Read more stories on Community-Focused Initiatives »





How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.


View State-by-State Data »