Topic: Military-Focused Initiatives
Allbittron Communications Company’s WSET-TV Lynchburg, Va. launched the "Heroes From The Heart Of Virginia." The project helps local military personnel and their families reach out to each other during the holiday season. The project encompassed all parts of the station’s operations including on-air special programming, news stories, PSAs, a dedicated section of the station’s website, a Facebook page and a campaign to raise funds to send veterans to Washington, D.C. to visit war memorials there. Additionally, collection points were set up for non-perishable food items to be distributed to local homeless veterans.
Read more stories on Military-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
