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Fisher Broadcasting’s KVAL-TV Eugene, Ore. recently held its fourth annual CanDo! Food Drive on April 18. The event included a live remote with 62 cut-ins from two locations, starting at 5 a.m. and ending at 6:30 p.m. Twenty-eight KVAL staffers manned the locations for a total of 180 hours. Dawn Marie Woodward, media coordinator at Food for Lane County, said, "KVAL CanDo! Food Drive is a well-timed drive because the non-perishable food collected during the holiday drives is gone, and it is crucial to making sure we have canned goods going into the spring months. KVAL is a great partner in not only helping stock our shelves, but sharing our mission as well." Thanks to generous viewers, food for over 13,500 meals was donated.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.