Topic: Disaster Relief and Recovery
CBS Chicago hosted a 13-hour radio-telethon to raise funds for the American Red Cross relief efforts. Red Cross volunteers joined CBS’s Chicago personalities at a phone bank at the downtown Chicago broadcast center. Participating stations included WBBM-AM, WCFS-FM, WSCR-AM, WXRT-FM, WBBM-FM, WUSN-FM, WJMK-FM and CBS affiliate WBBM-TV. Market Manager Rod Zimmerman noted, "It is our civic responsibility as broadcasters to do everything we can to help make a difference."
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