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Topic: Disaster Relief and Recovery
Hearst-owned KCRA-TV and KQCA-TV Sacramento partnered with the Sacramento Sierra Chapter of the American Red Cross to host a disaster relief drive on November 2 to benefit areas impacted by Hurricane Sandy. The stations aired cut-ins throughout the day and solicited donations during the day’s newscasts. KCRA-KQCA President and General Manager Elliott Troshinsky told TVNewsCheck, "It is important that we do all we can to provide help to the communities devastated by this storm."
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.