Topic: Youth-Focused Initiatives
Citadel Communications’ KCAU-TV Sioux City, Iowa, held its annual toy drive to benefit The Salvation Army’s Operation Toys program. For a month, viewers were encouraged to donate a new toy to a deserving child. News anchors Tim Seaman and Jenna Rehnstrom were featured in the on-air campaign. With the help of viewers, KCAU-TV collected toys for over 800 families. KCAU-TV has supported Operation Toys for over 20 years.
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