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National Association of Broadcasters

WFMZ-TV Provides Emergency Storm Coverage Despite Losing Power for Five Days

Topic: Disaster Relief and Recovery
Posted on 9/26/2013

Maranatha Broadcasting’s WFMZ-TV Allentown, Penn. provided round-the-clock storm coverage, remaining on-air using emergency generated power for five days. The station positioned crews throughout the community in advance so they could report on conditions. In anticipation of widespread power outages, anchors reminded viewers of various ways to get weather updates and encouraged the purchase of battery-operated TVs. WFMZ-TV also simulcast its coverage on local radio stations so that people without TVs could access emergency information.

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