We Are Broadcasters
National Association of Broadcasters

WFTS Wins Service to Community Award for Television

Topic: Community-Focused Initiatives
Posted on 1/7/2014

Addressing head-on a significant problem in the Tampa Bay area specifically and in the country as a whole, WFTS launched a six week Taking Action Against Domestic Violence campaign aimed at heightening awareness, educating viewers and inspiring victims of abuse through the stories of survivors. The campaign featured weekly news stories, PSAs, in-studio interviews with local advocates and a one hour commercial-free primetime special that helped raise approximately $230,000. Included in every element of the campaign, the statewide Domestic Violence Hotline saw a 77 percent increase in calls during the six weeks alone. Not stopping there, WFTS reached out to teens with a 16-page special edition on Teen Dating Abuse, produced with the Tampa Bay Times Newspaper and Education Program. This edition was distributed to more than 150,000 high school students and made available online. WFTS also put a spotlight on workplace violence, hosting a Domestic Violence in the Workplace Seminar. Amid numerous public appearances for domestic violence community events, the collection of supplies for domestic violence shelters, a dedicated year-round website page with links and resources and a Facebook page, WFTS has created a lifeline for many suffering in the shadow of domestic abuse. What started out as a campaign to better the community has ended up a campaign that saves lives.

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