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National Association of Broadcasters

WPTV-TV Launches Campaign to Raise Autism Awareness

Topic: Community-Focused Initiatives
Posted on 1/10/2014

Scripps’s NBC affiliate WPTV-TV Palm Beach, Fla., launched an Impact 5 campaign, to raise awareness of autism. WPTV-TV assembled an advisory panel of parents, educators and autism advocates to guide the station’s on-air and online coverage, which airs every Wednesday in a special segment during the 6 pm newscast and on weekend mornings. The ongoing campaign will also include four phone banks for viewers to call in and ask questions, four primetime specials and a special autism website. Click here to watch videos from the Impact 5 campaign.

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