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Topic: Community-Focused Initiatives
Posted on 5/14/2014
Hubbard’s WTOP-FM Washington sponsored an online contest called "Click for a Cause," in which nonprofit organizations in the D.C. metro area could win money or PSA prizes. Listeners were invited to vote for a week in late April, and the winners received up to $10,000 dollars or $5,000 in PSA donations. WTOP-FM Director of Marketing Mary Kay Lemay told All Access, "’Click for a Cause’ provides an opportunity for all sizes of organizations to fundraise in a fun and easy way, and the social aspect allows for grassroots marketing and exposure. We at WTOP are happy to use our megaphone as a catalyst for helping some great causes." Click here to view the winners.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.