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National Association of Broadcasters

Univisionís KUVS-TV Hosts 14th Annual Blood Drive, 2,400 Donors Attend

Topic: Community-Focused Initiatives
Posted on 8/11/2014

Univisionís KUVS-TV Sacramento held its annual blood drive, DŪa de Donar Sangre, in three locations across California on June 6 to benefit BloodSource and the Delta Blood Bank. KUVS-TV provided live coverage throughout the day to drive awareness in the community about the need for blood transfusions and the benefits for transfusion recipients. In total, 2,400 individuals visited one of the three drives to donate blood in Sacramento, Stockton and Modesto.

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