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Topic: Disaster Relief and Recovery
Posted on 10/2/2014
iHeartMedia’s KNIX-FM and KZZP-FM Phoenix went live and local to keep residents informed during a record-breaking five-inch rainfall. The rain submerged vehicles and flooded major freeways, forcing some to close. Approximately 10,000 residents lost power. "The reminder for the staff is that in moments like these, our brands are never more relevant," VP/Programming Steve Goefferies told All Access. The storm stranded KZZP-FM morning personality JohnJay, who did part of his show via cellphone. After two hours, he escaped through his car window.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.