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National Association of Broadcasters

Raycom Media Stations Help Families in Need During Holiday Season

Topic: Community-Focused Initiatives
Posted on 2/9/2015

Raycom Media owned NBC affiliate WWBT-TV Richmond, Va. partnered with Salvation Army this December for the Angel Tree program. Each year, the station adopts children in need so they can wake up to presents under the tree on Christmas. A total of 6,905 children were served with the 43,843 toys collected through the campaign. In South Carolina, Raycomís NBC affiliate WIS-TV Columbia teamed up with the Palmetto Project to help provide Christmas gifts for needy families. Their efforts helped over 3,000 families this Christmas and collected $200,000 in clothes, toys, and food.

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