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Topic: Community-Focused Initiatives
Posted on 4/20/2015
Congratulations to Digity LLC KFOR-AM Lincoln, Neb. for becoming a 2015 Crystal Radio Award finalist.
"For 90 years, the legendary KFOR-AM has stood for integrity, unparalleled community service and live, local programming. In 2014, almost 1,700 less fortunate children received specifically requested Christmas gifts from KFOR’s Operation Santa Claus thanks to the generosity of KFOR listeners. KFOR-AM selflessly focuses on the needs and interests of the community to help with projects to feed hungry families in need through the Food Bank of Lincoln, raises awareness for those battling blood cancers through the Leukemia and Lymphoma Society, supports the families of loved ones struggling with Alzheimer’s, honors our local veterans and helps provide books to area first- and second-graders. KFOR-AM employees donated over 1,200 hours of volunteer time in community outreach, from reading in schools to emceeing charity events. More than 15,042 PSA minutes of free airtime were given to community programs and nonprofit organizations. Through our on-air community service programs, Lincoln Live and Problems and Solutions, KFOR-AM interviewed over 400 people in 2014. Other public service interviews numbered more than 500. Our morning team has a combined total of 113 years at KFOR-AM. The station is the consistent leader in our community of 265,000 – perfectly exemplifying everything the NAB Crystal Radio Award represents."
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.