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National Association of Broadcasters

Radio Helps Police Following Child’s Death

Topic: Community-Focused Initiatives
Posted on 11/5/2015

Cumulus Media’s KKOB-AM and KOB-FM Albuquerque provided support to a grieving city after a four-year-old girl was shot and killed in a road rage incident on Oct. 20. Albuquerque Police Chief Gordon Eden called KKOB as Morning Show Host Bob Clark discussed the story with listeners. Police Chief Eden said, "We know that 770 [KKOB-AM] is heard around the Southwest and we need your help in tracking down truckers who may have witnessed the road rage shooting." Listen to this audio clip from his call, which shows KKOB’s importance in the community.

The next morning, KOB-FM hosts Carlos & Kiki dedicated their show to listener calls, which covered news tips on the shooter and reasons "why we need to hug our kids." KOB asked listeners to donate to a GoFundMe account for the girl’s family. The account raised $40,000 by noon, ultimately reaching $66,000. This horrific event demonstrates "the power of local radio to bring communities together during difficult times and to help keep our communities safe," said a Cumulus Media spokesperson. Watch news segments featuring Carlos & Kiki here and here (starts at 5:14).

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