Topic: Youth-Focused Initiatives
Posted on 2/15/2016
Entercom’s KDND-FM Sacramento changed its name to “Sawyer FM” on February 18, in honor of a nine-year-old with terminal cancer. Sawyer loved listening to morning show hosts Gavin, Katie and Jason, but was too sick to visit. KDND played his favorite songs and aired personal messages from artists like Flow Rider. “If we could make him smile just for a little bit, it feels so so good,” Katie said.
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
